Campus was created to help college students build community through a dedicated space within the Facebook app. I led the development of its in-product visual system, partnering an agency to define the creative direction and building out the system in-house to ensure it scaled effectively across surfaces and use cases.
Facebook Campus
Prouduct visual system
Overview
Campus offered participating universities a tiering structure to choose from — offering their students a more or less bespoke product experience. This meant the visual system needed to be ultra flexible.
The result was an expressive and adaptable visual language that reflected the spirit of campus life while staying cohesive with the broader Facebook ecosystem.
