Facebook Stories
and Creative tools

I was the first designer on a newly formed creative team tasked with evolving Facebook’s in-app camera into a robust platform for expressive, shareable content. Over two years, the team scaled to 20+ and the product moved from inception to public launch — one of the most collaborative and creatively rich periods of my career. As a generalist, I contributed across every aspect of the experience: building frameworks, shaping processes, and creating hundreds of assets and effects. The work was wide-ranging and hard to capture in full, but the examples below reflect the breadth of my contributions.